The movie "Accepted", which was supposed to be released on August 11th, will now be released on August 18th - the same day as Material Girls. Before this, the only other major release on August 18th was Snakes on a Plane. The added competition that Accepted will bring can't be good for MG's box office prospects. Accepted is a teen comedy and will probably attract some of the same audience as Material Girls.
Despite being less than two weeks from opening day, we still haven't seen very much promotion for Material Girls. Some people have reported seeing movie posters displayed at shopping malls, but that's about it. No TV commercials have been seen yet.
Accepted will now open the same day as Material Girls.