Saturday, August 12, 2006

Play With Fire Video to Premiere on TRL - August 15, 2005

According to Hilary's official site, the video for Play With Fire will debut on TRL August 15. Check out these pictures from the video shoot that were posted on Hilary's AOL blog.

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Upcoming TV Appearances - Updated

Hilary Duff will be on the following TV shows to promote her new movie Material Girls and talk about her new single and video Play With Fire.

August 15 - Today Show - NBC
August 15 - Total Request Live - MTV
August 15 - The Late Show With David Letterman - CBS
August 16 - Live with Regis and Kelly
August 18 - The Early Show - CBS
August 20 - Teen Choice Awards 2006 - FOX
August 22 - Jimmy Kimmel Live - ABC

Friday, August 11, 2006

Material Girls Will Only Play at 1500 Theaters

According to Box Office Mojo, Material Girls will be shown at an estimated 1500 theaters when it opens on Friday, August 18. For those of you who don't follow box office results, this number is very low. Most major movies open at 2500-3000 theaters, while the biggest blockbusters get played at 4000+ locations.

The low theater count is more bad news for Material Girls' box office expectations. Fierce competition from other movies, low theater count, lack of promotion, and Hilary's recent poor track record at the box office are all signals that lead me to believe that Material Girls won't make very much money at the box office. I hope I'm wrong.

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Thursday, August 10, 2006

Wednesday, August 09, 2006

Hilary Duff Walking Dog Lola - August 7, 2006

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Material Girls Commercial Now Being Played on TV

In my last post I said there were no TV commercials for Material Girls yet. I think I spoke too soon. A 30 second commercial is now being played on mostly cable channels. It might not be much, but at least Material Girls is getting some promotion.

Sunday, August 06, 2006

More Box Office Competition for Material Girls on Opening Weekend

The movie "Accepted", which was supposed to be released on August 11th, will now be released on August 18th - the same day as Material Girls. Before this, the only other major release on August 18th was Snakes on a Plane. The added competition that Accepted will bring can't be good for MG's box office prospects. Accepted is a teen comedy and will probably attract some of the same audience as Material Girls.

Despite being less than two weeks from opening day, we still haven't seen very much promotion for Material Girls. Some people have reported seeing movie posters displayed at shopping malls, but that's about it. No TV commercials have been seen yet.

Accepted will now open the same day as Material Girls.