With Love Perfume Fragrance - A Sales Disappointment?

Hilary Duff's With Love fragrance is not selling as well as it could be. This according to Gary Giblen, an analyst for the investment firm Brean Murray. Giblen downgraded Elizabeth Arden (RDEN) stock on Friday. The stock was downgraded in part because of "several brand development disappointments and category and/or brands at risk, including the Hilary Duff/With Love line." Apparently With Love "launched during the holidays below other competitive launches."

This is bad news for Hilary, but I can't say that I'm completely surprised. At $60+ per bottle With Love is just too expensive for most of her core audience. As much as we like to see Hilary as growing up and appealing to an older audience, most of her fans are still younger teens and don't have a lot of money. I wish the people at Elizabeth Arden would have considered a slightly lower price point.

Tags: Hilary Duff, With Love, Elizabeth Arden