Wednesday, March 22, 2006

Hershey to stop sales of Ice Breakers chewing gum?

The Chicago Tribune is reporting that Wrigley sued to stop Hershey from selling Ice Breakers spearmint chewing gums. Wrigley is claiming that they have an exclusive patent on gums that contain "physiological cooling agents."

Hilary and Haylie Duff are of course spokespersons for the gum. You've probably seen the commercial where the sisters say the gum is "
the frosted cube that is surprisingly cold." Racecar driver Kevin Harvick also endorses Icebreakers.

So will Hershey have to stop selling Icebreakers gum? I doubt it. There will probably be a long court case, and I'm guessing the two companies will reach some kind of agreement. But I'm not a lawyer, so what do I know?


Haylie Duff, Kevin Harvick, Hilary Duff